Under Graduate Study  
 
 
 
  Department of Marketing
 
       
  Curriculum
       
    Degree: Bachelor of Business Administration in Marketing  
       
   
Year Semester I Semester
Subject Credits Subject Credits

I*

1  Khmer Culture 3 1  Philosophy 3
2  Math Applied 3 2  Office Application 3
3  Public Administration 3 3  Theory of Economic 3
4  Core English 1A 3 4  Core English 1B 3
5  Introduction to Business 3 5  Basic Accounting 3
Total 15 Total 15

II

1  Strategics Marketing 4.5 1  Consumer Behavior 3
2  Organizational Behavior 4.5 2  Strategics Management 4.5
3  Principle Management 3 3  Marketing Management 4.5
4  Business Statistics 3 4  Contract Law 3
5  Principle Marketing 3 5  Micro-Economics 3
6  English for Business 3 6  English for Business 3
Total 21 Total 21
III 1  Production Operation Mgt 4.5 1  Total Quality Management 4.5
2  Marketing Research 4.5 2  International Marketing 4.5
3  Entrepreneurship 3 3  Cross Culture Management 3
4  Marketing for Services 3 4  Investment Management 3
5  Company Law 3 5  Research Methodology 3
6  Human Resource Management 3 6  Inventory Management 3
Total 21 Total 21
IV 1  Project Management 4.5 1  Internship 9
2  Advertising & Promotion Mgt 4.5 2  Final Report 6
3  Benchmarking 4.5    Thesis Writing 15
4  International Business 3  State Exam 10
Total 16.5 Total 40
Total Credits=170.5
 
       
Degree: Associate of Business Administration in Marketing
       
   
Year Semester I Semester
Subject Credits Subject Credits

I

1  Basic Accounting 4.5 1  Basic Marketing 3
2  Theory of Economics 3 2  English for Business 3
3  English for Business 3 3  General Management 4.5
4  Office Application 3 4  Financial Accounting 4.5
5  Introduction to Business 4.5 5  Micro-Economics 3
Total 18 Total 18
II 1  Organization Behaviour 4.5 1  Marketing Management 4.5
2  Strategics Marketing 4.5 2  Strategics Management 4.5
3  Personal Selling 3 3  Consumer Behaviour 3
4  Business Statistics 4.5 4  Contract Law 3
5  Business Ethics 3    State Exam 10
Total 19.5 Total 25
Total Credits=80.5
 
       
    * Foundation Year  
       
       
 
 
         
 
 
  Last modified April 20, 2010
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